About Selling Via Webinars:
A very popular way of online marketing these days is by using webinars, as they are a good vehicle for selling an internet product. You can enlist other list owners to go as joint venture partners with you, and they can host a webinar with you being their special guest speaker. The subject of the teleseminar should be closely related to the subject of your ebook and your book will be promoted throughout the teleseminar.
While some webinars are fee based, for best results you should consider hosting a free webinar. List owners are not the only one’s who can host webinars, so have a think about putting your own one together, and advertising it with Google AdWords.
To host a webinar, you need a teleconferencing service, an opt-in page, and content for your call. The content of the webinar is you talking of course. Simply make an outline of points to cover, but don’t turn it into one long sales call. Instead, talk about the same subject that your ebook covers. Teach your listeners, but don’t teach them everything. Let them know that they can learn more inside your ebook and try to give them a “buzz” about it.
Planning Your Webinar
A webinar will typically lasts for one hour, but sometimes if there is a lot of excitement they can go on for two or more hours. Make a general outline using the first chapter or so of your ebook and plan out how long you intend to talk about each subject.
Make sure that you allow at least five or ten minutes at the end of the call for Q & A. This is when you can un-mute the lines and have a question and answer session with your attendees.
Should You Use Free Teleconferencing Services?
There are many free teleconferencing services that you can use, but if you want the webinar recorded, which you probably should, you will have to either pay for the recording and/or pay for the service and the recording. There are even services that will work with long-distance carriers where the participants are charged a specific per minute rate for the call. This will cover the cost of the hosted call.
Again, there are numerous options, and you just need to find a webinar service that suits your needs and your budget the closest. However apart from any long distance charges, the service should be free for the attendees if you want to use it for the purpose of promoting your product.
You can joint venture with list owners to promote your call, or you can set up an opt-in page which you refer to as the registration page. Advertise your seminar with Google AdWords. Once your listeners have registered, they will receive the webinar details.
Many sales are likely to be made during the course of the webinar, and especially so if you offer a special webinar only price, which is only available during the call. Don’t be scared to host a webinar– it really is easier than you might imagine, and there are many courses on this aspect of marketing as well, that you will be able to learn from.