When it comes to running a successful online business, the simple fact is that using good preselling strategies is just as important – if not more so – than the actual selling. Do you want to learn how to effectively pre-sell your products, services and affiliate programs online, to achieve more sales?
This article offers you a “crash course” … it covers some basic online pre-selling strategies that you can use to increase your profits from your website or blog.
What Is Pre-selling?
First, let’s talk a little about what is pre-selling is and how it can help you increase your online profits.
When it comes to marketing online, it’s essential that you completely understand and employ effective pre-selling techniques. Don’t worry if you are not an expert marketer. You don’t have to be in order to use pre-selling strategies to increase profits.
Contrary to popular belief, pre-selling isn’t a technical skill and it’s not something that you have to be uncomfortable doing. As a matter of fact it is the easiest way to close a sale without actually selling anything and when used properly it could be the real key to your online marketing success.
So What Is Pre-selling?
You see when people browse the web for information they generally don’t go online to buy anything. Most of the time they are only searching for information that they need or facts that can help them with something particular. However, if they find something worth purchasing as they go through the information, they might be enticed to buy. That’s what pre-selling is all about. The act of conditioning the minds of online consumers to purchase your products and services.
To achieve this goal your website should feature helpful, relevant, interesting, and credible information. Remember, online consumers are strangers to your website. It’s your job to make them think and feel as though your site is the best place where they can obtain all the information that they require. You have to establish yourself as an expert in their eyes.
When you establish that connection with your online readers, you are achieving the actual power and ability to pre-sell. If you can make visitors feel and think that you’re a trusted friend rather than a self serving entrepreneur who desperately wants their money, then you’re all set for pre-selling. As a friend of your online visitors, you could provide information, tips, and recommendations that they will find credible, useful, and helpful.
Pre-selling is all about making your online visitors like you. It’s all about how you establish yourself as a trustworthy and valuable expert in the eyes of your visitors. You shouldn’t portray yourself as a salesperson.
Online consumers are generally allergic to these kinds of professionals. However they always trust people that they can refer to as friends or experts on specific subjects.
Your website must convince your readers that the information you reveal is accurate and are credible. If they find helpful information in everything you say they will develop trust in you. When you are able to achieve this, you’ll become a credible authority or a trustworthy friend.
The end result will be that your recommendations will be taken seriously.
This way, when you tell your readers to buy the products you promote and you can explain the reasons why they should, you are employing effective pre-selling techniques.
I hope you now have a basic understanding of how pre-selling your products, services and affiliate programs online can help you increase your profit margin. Next, we will cover some basic online pre-selling strategies that you can use.
Basic Online Pre-selling Strategies
Fact: Pre-selling is one of the most effective forms of marketing. This is because almost all business transactions can now be conducted through the online marketing.
People look to the Internet for a lot of reasons. They use it to search for information, find entertainment and purchase products everyday. That is why virtually every business is taking the time to build their presence and advertise through online media outlets.
If you have an online business and want to increase your profits then learning how to pre-sell products and services online is an important aspect of your marketing process. One way that this can be done is through your website. To be effective you want to make sure to make the site as organized and as informative as possible. Here are some of the most effective pre-selling and online marketing tips that can help you improve your website’s performance and profits.
The first place you should start is attracting traffic to your site. It is important that you consistently and regularly track the volume of visitors that go to your Website. Make sure that the content you provide is very interesting and helpful to visitors. When visitors trust the information on your site, they will keep on coming back for more. This will also build your credibility so that visitors will trust your opinion and recommendations.
This is an important factor when it comes to pre-selling!
Next you need to work on getting links to your website. There are many different ways that you can do this. You can do it by contacting the website owner directly, by hiring a firm or freelance expert to do it for you or by joining one of the many free or paid link building directories available.
You would be surprised that regardless of how competitive the online market is for both advertisers and businesses, Webmasters understand the importance of building links and are usually open to helping each other out by making good link exchanges. Exchanging links will help you establish a good network of links. In return, when other topic related sites ask links from you, return the favor. This can also help you build a beneficial relationship with peers in the online industry.
You will also want to start an article marketing campaign. To do this all you have to do is write a few articles about your product or service and submit them to article directory websites and publishers. Did you know that it is estimated that almost half of the overall content that readers and online users consume is in the form of articles. A few well written promotional articles on a particular topic or problem related to your product or service can be an extremely effective pre-selling tool.
It is also important to make your website visually attractive. Design your Web site in a way that the reader will be motivated to read the content.
For instance, avoid using small, hard to read fonts and bright colors that make the content hard to read. It doesn’t matter how informative you content is, If it is hard to read you will lose more visitors than you keep.
Last but not least make sure that you include a good call to action. When it comes to pre-selling, it is important to be direct and to the point.
You must directly state your call to action and tell your readers what step they need to take next in order to get the results they are looking for. If your goal is to convince readers to purchase your product, or sign up for your list then tell them exactly how to do it. Avoid using misleading or confusing statements.
If you take your time to design and promote your website using these simple pre-selling techniques – you will be sure to increase your business profits.
Pre-selling Strategies That Increase Profits
Effective pre-selling has its own science. One trade secret that many professionals use is to create separate pre-selling sites that point to their main sales sites.
Freebies & Give-Aways
The information give-away technique is another good one. All you have to do is give away useful free information to your visitors. In exchange for this freebie you ask your visitors give their email addresses.
This is very important in the sense that this should be the primary objective of your site to collect contact data. With this, you will now be able to send your marketing message to them again and again at no cost.
Offer visitors interesting special reports or email courses that will position you as the expert. Your reports could include buying tips, questions to ask during buying, what to look for in buying, and many other pertinent things.
People Love Testimonials
Testimonials are also great tool for effective pre-selling. When you talk about yourself, people tend not to listen or go away. But when people without any vested interest in your success sing your praises, the magic begins.
These testimonials do not have to be from customers alone. Get some from industry experts, well-known personalities and other celebrities (only from those who can give them out for free).
Make Use of Your About Us Page
Make sure that you create a good about us page. A page on different stories of people will humanize your site and present you (and your people) as real rather than a bag of words. For trust and rapport-building, this technique is tops.
Tell the people in your own personal storytelling style the stories behind the company, the people around, and some other interesting tidbits. Here you can talk about your awards and achievements without sounding like a windbag.
Use Case Studies
When possible provide your website visitors with case studies. These stories are special because they are testimonials with a twist. The key to the writing is the explanation of the problem, presentation of the solution that solved the problem and finally, the description of the positive results.
Good use of emotions is another excellent and very effective pre-selling tool. Many websites often make the mistake of presenting boring specifications and data when describing their products or services. By using compelling descriptions, colorful imagery you can quickly make your copy come alive and increase your profits at the same time.
Let’s recap, to turn you website into an effective pre-selling machine you should:
- Give away useful free information in exchange for contact information
- Create separate mini-sales letters to each of your product pages
- Include testimonials and case studies
- Use emotion, incorporate compelling descriptions & colorful imagery.
All in all, these tips are some of the best techniques there are when it comes to learning how to pre-sell effectively.
Using Video To Presell
Advertising experts estimate that about three in every four young adults and six out of 10 adults in the United States are regularly watching and downloading online videos?
The fact is that online videos are one of the best and fastest ways to reach mainstream audiences on a global scale. That is why so many marketers and advertisers are migrating to the Internet to launch their preselling and advertising campaigns.
Online video advertising is considered to be the best way to leverage pre-selling and advertising campaigns by companies big and small all over the world.
It is quite obvious that these days, more television advertisements are migrating to broadband and online interactive broadcast. This makes the Internet more powerful as an advertising medium. Why would people not patronize the online media when everything they need and want to hear, see and read could be accessed anytime, anywhere in just several clicks of the mouse? Ad agencies and marketers are now focused on leveraging interactive broadcast and fast Internet in the complicated media environment.
Television is providing reach and emotion, while online videos fulfill reach, emotion and another effectiveness factor: metrics. Modern forms of Internet-based video advertising, like viral video distribution, long-form video, streaming, embedded and desktop push, are somehow replacing 30-second TV spots. Online video advertisers note that audience’s ‘time-spent’ on watching video ads is the new advertising measurement.
A 2006 study conducted by online ad server DoubleClick found that advertising online using videos is becoming a popular medium of choice in driving consumers’ awareness and eventually, actual sales. The number of companies and businesses taking advantages of online video advertising has grown strongly through the years.
What proofs should be looked at to further justify the effectiveness of online video advertising? First, several online behavior studies conclude that Internet readers and surfers are more likely to click ‘Play’ buttons than image ads. The probability that Website visitors would click play and replay buttons is twice higher compared to the probability that the same Internet users would click standard GIF and JPG ad formats.
Without much ado, anyone could easily conclude that video ad click rates are much greater than standard image format ads. This is because video advertisements could convey or communicate a story through motion and sounds. This way, Internet video ads are suitable as a format for brand awareness. Needless to say, click-through rates of online video ads are much higher than those of plain GIF and JPG image ads.
The advertising industry has already realized that online video advertising could more effectively leverage preselling and advertising campaigns. From being a relatively small segment of the total ad market in 2005, online video ads have grown tremendously to become one of the top and most important ad segments. Many advertisers, marketers and companies recognize the need to launch their ad campaigns through online video ads.
To be more effective in preselling products and services online, you should understand how you could better catch attention and trust of online audience and prospective buyers. Many Websites are now into preselling. Thus, to outpace and overcome them, you need to make your own online site more effective in catching online visitors’ attention. The use of online videos for marketing could be in your advantage.
Did You Learn Anything?
Phew … so you did actually make it this far – Well Done! I sincerely hope that you have learned a lot from this article, about how to use basic pre-selling strategies to increase your profits! And that you now have the information you need to effectively incorporate preselling techniques in your marketing plan.