Content Curation – Is itTheft or Legitimate? OK, so the latest, greatest thing for making money online is “Content Curation”. What is Content Curation exactly?
Well … the people who sell you the training courses and plugins for content curation will disagree, but basically, “Content Curation” is a fancy name for simply stealing content directly off other people’s websites and using their hard work for your own personal gain. it is used by those who either are too lazy or who do not have enough knowledge to product their own content.
This became personal for me when one of my clients phoned me last week. She was very, VERY upset. She has a blog that she is very proud of. Although it is only a little blog, she is working hard on getting things right and setting it up as an authority site. She spent about five hours crafting one single post a week ago, researching, taking her own photos to put on it and finally publishing it.
Three days later she found her post had been copied word-for-word onto someone else’s blog. There was a line or two of their own text at the top and another couple at the bottom. And of course the token link back to her website – which apparently makes it alright – NOT!!!.
She also found that her own article on this other website was ranking above her in Google for the very long-tailed keyword she had found. Most of you will be able to imagine how she felt – furious, angry, and fighting mad.
Her site of course had a copyright notice in the footer, which appears on every page so she believed what this person was doing was copyright infringement. And of course, she was quite right.
She contacted the website owner who had published her work, asking them to remove it as it was copyright material. She was replied to and spoken to as if she was a child: “I am using the “content curation” method of blogging and it is quite legal … blah, blah, blah.
The fact that this person did not remove her material immediately was reprehensible. She replied back that if it was not removed she would start DMCA takedown notice proceedings, and she sent some links so the person would know what she was talking about. Her content was at that stage promptly removed.
What is the DMCA?
For those not in the know, the Digital Millennium Copyright Act (DMCA) is a way of enforcing copyright infringements. The Digital Millennium Copyright Act lets the copyright owner notify ISP hosts and others service providers that a client of theirs is displaying stolen, copyright content.
This notification is called a DMCA takedown notice. It requests that the stolen material be removed, disabled or discontinued by the service provider(s).
As I am not too legal savvy, check out the DMCA website for yourself, there is very interesting reading there, including examples of dmca takedown notices and how to issue dmca takedown notice.
But in a nutshell, as I understand it (and put very simply) is that the DMCA protects ISP, Hosting and other service providers from prosecution under the Act, as they do not know of what is being hosted on their services by their clients.
HOWEVER, once a provider is notified of any copyright material, they then DO know and will act upon this information simply to protect themselves. And from all accounts they normally act very swiftly.
How many DMCA takedown notices would need to be instigated before a Hosting provider terminated a clients hosting account – do ya reckon?
DMCA enforcement with takedown notices is a very cheap, efficient and effective way to challenge copyright infringement and have your content removed. If the site owner does not comply, they are highly likely to lose their hosting service. A DMCA takedown notice, supported with a protection badge for your website, makes protecting your content easy and economical.
How To Have DMCA Protection Displayed On Your Website
By registering for free at DMCA.com you are able to get a DMCA protection badge to place on your website. Membership gives you access to one free DMCA takedown per year if you need it. There is also plentiful information on how to issue a DMCA takedown notice yourself at their website, including sample takedown notices.
You can also choose the “pro” option, which of course involves a fee, but gives you a lot more options. It is very simple to go the free route, it is just a matter of creating an account, choosing your badge and placing it on your website. Takes only a few minutes.
Combat copyright infringement with the ultimate tool-set from DMCA.com | Get Started Now for Just $10 / month!
So, I have just added a DMCA protection badge to the footer of my own website and if you scroll down to the footer and click on the link, you will be able to see the lovely DMCA copyright protection certificate for my website. If you are reading this soon after I publish this post, you may not see the certificate as being verified yet because it does take a day or two.
What do you think about content curation?
So what do you think about “Content Curation“? Is it an honest and legitimate method of blogging – or is it simply stealing and copyright infringement, riding off the back of other peoples sweat?